Austin · Foundation Engagement

Back-end ops for restaurants who refuse to leak revenue.

One human handling every digital system your restaurant depends on. Security, IT, automation, video editing, social media, web, SEO, custom 3D, photography, design, reputation. When systems break, I fix them. When they don't, I'm watching for the things that would. Thirteen services, one operator, one retainer.

Security Sprint · Try-before-you-buy

Just want the security gaps closed? Done in 7 days.

A standalone, one-time engagement. The five Critical-rated security findings shipped in seven days, fully remote. No retainer. No commitment. If you upgrade to Foundation within 30 days, the $1,500 credits to month-1 retainer + setup fee waived.

Security Sprint
$1,500 one-time
7-day delivery · 100% remote · 30-day post-ship support
  • DMARC enforcement (p=quarantine + reporting)
  • SPF authentication corrected (lockdown)
  • 6 web security headers deployed via Cloudflare
  • 2FA enforced on every critical vendor account
  • Toast Auto-Logout workflow patch shipped
  • All credentials transfer to client at completion

Upgrade to Foundation within 30 days — the $1,500 credits to month-1 retainer + new setup fee waived. Total month-1 cost: $0 above Sprint.

Foundation Engagement · Recommended

The full operations layer. All thirteen services.

Day-1 on-site immersion plus ongoing monthly retainer. Designed for Austin restaurants generating $1M–$8M a year with one or more revenue surfaces leaking quietly.

Foundation setup
$500
One-time, paid on signature. 50% non-refundable deposit.
Retainer
$2,000/mo
Billed on the 1st. Cancel anytime with 30 days notice.
  • Cybersecurity & web security — DNS, headers, 2FA, vault, training
  • IT support & vendor management — Toast, OpenTable, Stripe, Klaviyo
  • Operational automation — reconciliation, scheduling, anomaly detection
  • Video editing & short-form social — 8 Reels + 1 longer-form/month
  • Social media strategy & scheduling — 4 IG posts/month + cross-post
  • Custom photography — quick capture during regular site visits
  • Custom 3D renders (Blender) — 1 brand asset per month
  • Website maintenance & updates — monthly content refresh
  • SEO & Google Business optimization — schema, GBP, sitemap
  • Email marketing & deliverability — Klaviyo, monthly newsletter
  • Graphic design & brand collateral — templates, monthly graphics
  • Reputation & press management — Yelp/Google monitoring + drafts
  • Strategic operations — monthly forensic brief, quarterly review
Book the engagement Ask questions first No surprise fees. No long-term lockin.
First 30 Days

Day-by-day from signature to revenue.

No vague consultant timelines. Every day in your first month has a deliverable.

Why not just hire an agency

Lucaslib Studio vs the alternatives.

The honest comparison. Where we win, where we lose.

Lucaslib Studio Marketing Agency DIY
Setup cost $500 $8,000+ $0 (your time)
Monthly cost $2,000 $3,500–$10,000 $0
Operator vs account manager Direct line Account manager + tickets N/A
Speed of fix Day 7 (DNS shipped) 3–6 weeks Months
Lock-in Cancel with 30 days notice 12-month minimum typical
Marketing / brand work In scope In scope
SEO / Google Business optimization In scope In scope
Video editing & short-form social In scope (8/mo) In scope
Custom 3D / Blender renders In scope (1/mo) Specialty vendor extra

One human, every system Fish Shop depends on — security, IT, automation, video, social, web, SEO, design, 3D, photography, reputation. The full operations protection layer.

"The plumbing nobody else fixes. I run a small Pantheon — Aether on iOS, Tridentscan, this Studio — and the only reason I can pitch restaurants on this is I eat my own dog food. Every domain I own is DMARC-enforced. Every Pantheon site scores 95+ Lighthouse. Show, don't tell."
— Lucas Liberatore, operator
Frequently Asked

Answers before you have to ask.

What is actually inside the $500 Foundation setup fee?

Day-1 on-site immersion. Security hardening (DNS, headers, 2FA, password vault), full credential inventory, vendor-stack audit, and the custom 3D Brand asset render delivered before close-of-shift. The heavy operational lift that has to happen once, in person, with the owner. After Day-1, the $2,000/mo retainer covers thirteen ongoing services including the content engine and the monthly forensic brief.

Why is this not $5,000+ like other agencies charge?

Because I'm one operator, not an agency. I have no account managers, no creative directors, no overhead. The work is the work — the price reflects the actual time investment, not the agency margin stack.

What happens if I cancel after one month?

30 days notice. You keep the Tridentscan report, the DNS configuration, the integration audits — all yours forever. You don't keep ongoing monitoring, but the foundational work is done.

I'm not in Austin. Will you still take me on?

Yes — most of the work is remote (DNS, payment stacks, email). I prefer Austin for the in-person kickoff but if you're a restaurant operator in another US city and the fit is right, I'll do the kickoff over Zoom.

What's actually included in the monthly retainer?

The full operations protection layer. Cybersecurity, IT support, vendor management, AI-augmented automation, email deliverability, SEO, Google Business optimization, website maintenance, video editing (8 short-form Reels + 1 longer-form per month from your raw clips), social media scheduling and posting, custom photography during site visits, graphic design, custom 3D Blender renders (1 brand asset per month), reputation management, monthly forensic operations brief, quarterly strategic review. Thirteen services, one operator, one retainer.

Out-of-scope work — what costs extra?

Anything outside the monthly cadence is quoted upfront, never surprise-billed. Photo shoot day $1,500. Hero video (2 min) $1,200. Logo redesign $750. Brand identity package $2,000. Full website rebuild $4,500. 3D animation 10s $750 / 30s $2,000. Multi-day campaigns from $5,000. Additional Reels beyond cadence $200 each. After-hours emergency response $150/hr (8pm–7am CT, weekends). Hourly ad-hoc $150/hr. Bookkeeping, legal, HR, equipment purchasing, kitchen ops, liquor licensing — explicitly out, refer to your specialists.

How do I know you'll actually find revenue leaks?

The free Tridentscan recon (run on day 1–3) almost always surfaces them. If after 30 days I haven't identified at least $5,000/year in fixable revenue leakage, the retainer is on me until I do. That's the floor.

Begin today.

$500 + $2,000/month. Engagement starts the day you sign. No long-term lock-in. Direct line to one operator.